Bringing dating app for over 60 here because the blog posts are useless. The thing that decides it for dating app is whether there are enough people to bother on mobile.
The frustrating thing about dating app is how much depends on where you actually live. The honest test for dating app is what the reporting tools actually do once you are past sign-up, not the feature list.
What I wish someone had told me about dating app this year:
- Count how the web version differs from the app twice, a week apart
- Count what share of the layout is advertising on mobile data, not office wifi
- Check how many profiles carry more than two photos at the hour you would actually be using it
- Work out what the filters do after a page refresh and write the answer down
If you gave up on dating app, what actually happened? The good, the bad and the boring equally useful. Short replies settle this better than anything else.