Wanted to get some real answers on dating apps for people over 40 that are free. Anyone comparing dating apps should be looking at how aggressive the upsell gets once you are past sign-up before anything else.
The frustrating thing about dating apps is how fast the picture goes out of date. The thing that decides it for dating apps is what the reply rate looks like.
Where I'd start with dating apps this year:
- Check how the feed changes when you narrow the age range against one platform you already trust
- Look at how many matches ever send the first message against one platform you already trust
- Work out whether last-active timestamps look plausible against one platform you already trust
- Look at whether photo permissions are opt-in or opt-out before you commit any time to it
- Pin down what share of the layout is advertising against one platform you already trust
If you gave up on dating apps, what should I check first? The good, the bad and the boring all fine here. Short replies carry more weight than a ranking.