Bringing dating apps for older women here because the blog posts are useless. The only metric I trust with dating apps is whether the profiles hold up under scrutiny on mobile.
The part that trips me up on dating apps is that the free and paid experiences barely overlap, so I would rather ask people than read another list. Anyone comparing dating apps should be looking at how fast moderation responds once you are past sign-up before anything else.
The quick sanity pass I run on dating apps if you're short on time:
- Check how quickly a scripted account gives itself away before deciding whether it is worth paying for
- Track how the feed changes when you narrow the age range against one platform you already trust
- Pin down what share of the layout is advertising before deciding whether it is worth paying for
- Verify what the block and report flow actually does on the first evening, not the first month
- Track whether photo permissions are opt-in or opt-out on mobile data, not office wifi
For those of you deep into dating apps, was it worth the setup time? Glowing reviews and horror stories all fair game. Recent write-ups cut through the noise fastest.