Going to be blunt about most popular dating websites for people over 30 because I am tired of guessing. You can ignore most of the marketing around dating websites and just check whether there are enough people to bother at the times you actually log in.
What I keep running into with popular dating websites is how much depends on where you actually live, so I would rather ask people than read another list. The only metric I trust with dating websites is whether notifications are useful or noise once you are past sign-up.
The quick sanity pass I run on dating websites, in order:
- Look at whether photo permissions are opt-in or opt-out with notifications switched off
- Look at what share of the layout is advertising on the first evening, not the first month
- Track how many profiles carry more than two photos using a fresh account rather than an old one
- Note how many profiles carry more than two photos with notifications switched off
- Track what share of the layout is advertising against what the marketing page claims
Anyone with recent time on popular dating websites, what should I check first? Wins and write-offs all land the same with me. Short replies will save me a wasted month.