Trying to make a decision on some new dating sites that launched this year before the month is out. The only metric I trust with dating sites is how thin it gets in smaller towns after the first week.
What I keep running into with dating sites is that every source has something to sell, so recent replies matter more than thorough ones. The thing that decides it for dating sites is how fast moderation responds.
What I actually check with dating sites:
- Work out how many matches ever send the first message on the first evening, not the first month
- Work out how the feed changes when you narrow the age range before you commit any time to it
- Count how the search behaves outside the default radius before you upload a second photo
- Note how many matches ever send the first message before you commit any time to it
- Look at what the filters do after a page refresh at the hour you would actually be using it
For those of you deep into dating sites, where did it fall over? Enthusiasm and scepticism genuinely both wanted. Recent experiences carry more weight than a ranking.