Bringing match com online dating work for people over 50 here because the blog posts are useless. Where match com falls down for me is whether you can hide distance and last-active outside the big cities.
What nobody agrees on with match com online is that it works differently by region. You can ignore most of the marketing around match com and just check how the matching logic appears to work day to day.
Where I'd start with match com this year:
- Confirm how quickly a scripted account gives itself away against one platform you already trust
- Time how the web version differs from the app with the age filter set narrow
- Watch what happens to your visibility after a week of silence on the first evening, not the first month
- Test whether photo permissions are opt-in or opt-out before deciding whether it is worth paying for
- Verify what happens to your visibility after a week of silence against what the marketing page claims
If you have used match com online in the last few months, what did the review sites get wrong? Wins and write-offs all worth hearing. Regional details are worth more than any review site.