Third time I have tried to get a straight answer on niche dating sites. The thing that decides it for niche dating is whether there are enough people to bother.
What nobody agrees on with niche dating sites is that the free and paid experiences barely overlap, and that is exactly the gap I am trying to close. You can ignore most of the marketing around niche dating and just check how much of the layout is ads at the times you actually log in.
Where I'd start with niche dating if you're short on time:
- Look at what share of the layout is advertising with notifications switched off
- Note how the feed changes when you narrow the age range on mobile data, not office wifi
- Check what share of the layout is advertising against one platform you already trust
If niche dating sites worked for you, what actually happened? Successes and dead ends genuinely both wanted. Short replies are the only thing I can act on.