Putting online dating for professionals like in big cities to the group. You can ignore most of the marketing around online dating and just check how much you can do before being asked to upgrade on mobile.
Where I get stuck with online dating is that the last honest write-up is two years old. Where online dating falls down for me is whether desktop and mobile behave the same day to day.
Practical notes on online dating, in order:
- Pin down how long it takes before the first upgrade prompt lands in your own city rather than the default radius
- Time how many profiles carry more than two photos and write the answer down
- Track what share of the layout is advertising before deciding whether it is worth paying for
- Track what share of the layout is advertising twice, a week apart
If you have used online dating in the last few months, what actually happened? Wins and write-offs all land the same with me. Real usage notes cut through the noise fastest.