Nobody I know in person has an opinion on dating websites for free communication in the UK, so here we are. The only metric I trust with dating websites is how the interface holds up on mobile day to day.
The part that trips me up on dating websites is how much depends on where you actually live. I judge dating websites almost entirely on how many accounts are real outside the big cities.
Where I'd start with dating websites this year:
- Track whether the distance setting is honoured at the hour you would actually be using it
- Check how the feed changes when you narrow the age range and write the answer down
- Look at whether the same faces cycle back the next day with notifications switched off
- Check whether the same faces cycle back the next day in your own city rather than the default radius
For anyone still using dating websites, what did the review sites get wrong? Cheerleading and cynicism genuinely both wanted. Recent experiences are worth more than any review site.