Been circling dating apps without money for a while now. The only metric I trust with dating apps is what the reporting tools actually do after the first week.
The reason I am asking about dating apps at all is how much depends on where you actually live. Two weeks in, how quickly the fake accounts surface at the times you actually log in is what actually mattered for dating apps.
The quick sanity pass I run on dating apps this year:
- Count how many matches ever send the first message twice, a week apart
- Count what the filters do after a page refresh with notifications switched off
- Sanity-check what share of the layout is advertising at the hour you would actually be using it
- Check whether replies are open before you finish the profile at the hour you would actually be using it
Anyone with recent time on dating apps, what should I check first? Cheerleading and cynicism equally useful. Recent write-ups cut through the noise fastest.