Nobody I know in person has an opinion on dating apps without premium features that still work, so here we are. I judge dating apps almost entirely on whether there are enough people to bother at the times you actually log in.
The part that trips me up on dating apps is that the free and paid experiences barely overlap. Two weeks in, what the reporting tools actually do day to day is what actually mattered for dating apps.
The rough checklist I use for dating apps, in order:
- Count what share of the layout is advertising on mobile data, not office wifi
- Watch how quickly a scripted account gives itself away twice, a week apart
- Verify how quickly a scripted account gives itself away before deciding whether it is worth paying for
- Test whether the distance setting is honoured against what the marketing page claims
- Work out whether photo permissions are opt-in or opt-out against what the marketing page claims
For anyone still using dating apps, where did it fall over? Good and bad all equally useful. Concrete examples will save me a wasted month.