Putting serious dating websites that are completely free to the group. Two weeks in, whether it is genuinely free or free until you try to reply once you are past sign-up is what actually mattered for dating websites.
The reason I am asking about serious dating websites at all is that the last honest write-up is two years old. The only metric I trust with dating websites is what share of matches go nowhere after the first week.
How I'd approach dating websites, in order:
- Test whether replies are open before you finish the profile with notifications switched off
- Test how many profiles carry more than two photos against what the marketing page claims
- Look at whether photo permissions are opt-in or opt-out with the age filter set narrow
- Compare what share of the layout is advertising on the first evening, not the first month
- Test what the block and report flow actually does in your own city rather than the default radius
If you gave up on serious dating websites, what should I check first? Recommendations and warnings all land the same with me. Regional details matter more than star ratings.