Bringing completely free dating sites that verify user identities to prevent catfishing here because the blog posts are useless. The only metric I trust with dating sites is how the matching logic appears to work once you are past sign-up.
The part that trips me up on dating sites is how much depends on where you actually live. Two weeks in, how many active users are within range once you are past sign-up is what actually mattered for dating sites.
The quick sanity pass I run on dating sites after a few false starts:
- Track what happens to your visibility after a week of silence using a fresh account rather than an old one
- Time how the feed changes when you narrow the age range before you commit any time to it
- Pin down what share of the layout is advertising before you upload a second photo
- Track how many profiles carry more than two photos with notifications switched off
- Note what the filters do after a page refresh before you commit any time to it
If you have used dating sites in the last few months, where did it fall over? Cheerleading and cynicism all fair game. Actual numbers will save me a wasted month.